Patanjali is the very popular name in the country now days, from medicinal products to food and cosmetic products Patanjali is surpassing all the barriers to grow and becoming a lead brand in India. Baba Ramdev- 'The yoga guru' is the key player for this new huge brand in Indian market. Today Baba Ramdev’s Ptanjali Ayurveda has became the nightmare for most of the FMCG companies in India as Patanjali has started capturing the market of these companies (Indian and MNCs). The company is performing the same as Ramdev announced before some years that- "“Patanjali Ayurveda has the potential to upstage the big names of Indian market like Colgate, Unilever and Nestle".
So friends let know some interesting facts about The huge empire of a Baba Ramdev's Patanjali Ayurveda.
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Patanjali Ayurveda is one of the fastest growing brand in India. Patanjali is the FMCG company in India, growing at 50% per year for last five years.
Patanjali Ayurveda is one of the fastest growing brand in India. Patanjali is the FMCG company in India, growing at 50% per year for last five years.
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According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹3,000 crore (US$ 450 million) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16. The company is now aiming to double its revenues to Rs 10,000 crore by March next year and invest around Rs 1,000 crore to set up six processing units and an R&D centre.
According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ₹3,000 crore (US$ 450 million) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16. The company is now aiming to double its revenues to Rs 10,000 crore by March next year and invest around Rs 1,000 crore to set up six processing units and an R&D centre.
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In an interview to New York Times, Ramdev said he was the creative force and public face of Patanjali, even though, as a swami, he does not have an official title or hold any shares of the privately held company. Ramdev baba has stated in his another interview with CNN-News18 that profit from Patanjali Products goes to charity.
In an interview to New York Times, Ramdev said he was the creative force and public face of Patanjali, even though, as a swami, he does not have an official title or hold any shares of the privately held company. Ramdev baba has stated in his another interview with CNN-News18 that profit from Patanjali Products goes to charity.
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In the present time, Patanjali is a very big name in the market having a well-known natural and purity symbol on itself. The company manufactures more than 800 products including around 50 types of cosmetic products and so many types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components. Patanjali has also launched beauty and baby products. Patanjali Ayurved manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.
In the present time, Patanjali is a very big name in the market having a well-known natural and purity symbol on itself. The company manufactures more than 800 products including around 50 types of cosmetic products and so many types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components. Patanjali has also launched beauty and baby products. Patanjali Ayurved manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.
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Most of us think that all the Patanjali’s organizations and companies have only one boss- Baba Ramdev, yes this is also true , but in the legal papers Acharya Bal Krishna is indicated as the boss of the companies and other working bodies.
Most of us think that all the Patanjali’s organizations and companies have only one boss- Baba Ramdev, yes this is also true , but in the legal papers Acharya Bal Krishna is indicated as the boss of the companies and other working bodies.
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Acharya Balkrishna (Closed to Baba Ramdev) holds a 94% stake in Patanjali Ayurved, but he doesn't take home a salary. Yet, he works for 15 hours a day, even on Sundays and other holidays during the year. He claims he hasn't taken a single day's leave either. "I work daily from 7 am to 10 pm," he said in an interview to Times of India.
Acharya Balkrishna (Closed to Baba Ramdev) holds a 94% stake in Patanjali Ayurved, but he doesn't take home a salary. Yet, he works for 15 hours a day, even on Sundays and other holidays during the year. He claims he hasn't taken a single day's leave either. "I work daily from 7 am to 10 pm," he said in an interview to Times of India.
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NRI couple Sunita and Sarwan Poddar, who are the followers of Baba Ramdev, gave Balkrishna the first loan to kick-start the business in the year 2006. They have a 3% shareholding in Patanjali Ayurved.
NRI couple Sunita and Sarwan Poddar, who are the followers of Baba Ramdev, gave Balkrishna the first loan to kick-start the business in the year 2006. They have a 3% shareholding in Patanjali Ayurved.
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Most of the common Indians always complaints the high prices of the Patanjali products, but Baba Ramdev claimed that most of Patanjali's products are 15%-20% cheaper than leading brands, forcing many of its peers to launch offers and promotions to counter its rising popularity.
Most of the common Indians always complaints the high prices of the Patanjali products, but Baba Ramdev claimed that most of Patanjali's products are 15%-20% cheaper than leading brands, forcing many of its peers to launch offers and promotions to counter its rising popularity.
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Patanjali group thinks if they have a popular face like Baba Ramdev, why it is the need to hire a costly celebrity face for the advertising campaign to boosting up the sale of the company products.
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Patanjali group thinks if they have a popular face like Baba Ramdev, why it is the need to hire a costly celebrity face for the advertising campaign to boosting up the sale of the company products.
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"Our yogawear Vastram will be made of khadi. MNCs have always misled consumers in India. We want to take them on with our products that come with the goodness of Ayurveda and are priced affordably," -Baba Ramdev.
After the above statement of Baba Ramdev, it is clear now Patanjali is in the way to become a unstoppable universal giant and after challenging to the Nestle, Unilever, it is ready again to challenge the world wide sportswear manufacturing giants Nike and Adidas.
